“University of Arizona research project uncovers consumer demand for specialty peppers”


The objective of the University of Arizona’s in-depth Pepper and Cucumber study was to assess and understand market trends with respect to competition between various domestic and international growing regions. This study was created for members of the FPAA – Fresh Produce Association of the Americas – with the full report awaiting release to the media and the public.

The study found that consumers appear to be the driving force behind the market for high-quality greenhouse and shade house peppers and cucumbers. Colorful peppers from Mexico are showing a strong preference among consumers, retailers and wholesalers. Mexican, English, Persian and mini cucumbers continued to gain market share due to optimal growing conditions and higher packaging standards. Mexico’s Super Select “Slicer” Cucumber continues to set the standard.

The University of Arizona and the FPAA – Fresh Produce Association of the Americas – have relied on Agtools for “real-time” market data analysis. Agtools, a data science company focused on applying BIG DATA to solve key supply chain issues, starting with food and agriculture ”. Collaborate with the Department of Agricultural and Resource Economics at the University of Arizona as part of a knowledge exchange initiative in which ‘real-time’ data has been provided to assist with various survey and research projects will be one of many at the future.

Agtools® provided the perfect suite of intelligently sorted data feeds to help make sense of a complex market. The data clearly shows, for example, how Mexican colored peppers sell for a higher market price than green peppers, and what this has meant in the way retailers and other shoppers divide their buying decisions between sourcing regions, ”said Lance Jungmeyer, president of the Fresh Food Association of the Americas.

Agtools® provided an excellent platform to access both ‘real time’ information as well as historical series. “Provide data to Agtools® The platform streamlined the process of collecting data for my analysis and allowed me to focus my efforts on investigating market issues rather than collecting data, ”said Dan Scheitrum, assistant professor at Department of Agricultural Economics and Resources.

“In the rapidly changing food industry, our researchers depend on quick and easy access to critical data. They are able to locate this data in one place, saving them time, making the analysis of patterns and trends more important to engage our stakeholders in productive conversations in many areas and levels of influence, ”commented Martha Montoya, CEO of Agtools. As the daughter of researchers and university owners, Montoya has a deep understanding of fast and reliable data access: “My father and his colleagues spent more time researching data, leaving them less time to research data. analyze and come to solid conclusions that policy makers or industry leaders have relied on. My vision is that Agtools facilitates fast and reliable data today and in the future.

About the University of Arizona College of Agriculture and Life Sciences:

With a teaching and research portfolio that spans soil sciences to resource management, retail and subsoil to space, the College of Agriculture and Life Sciences of the University of Arizona offers 20 undergraduate programs in four schools and six departments. CALS research touches on almost every aspect of modern life and has played a central role in Arizona’s economy and the global economy throughout its 134-year history.

About FPAA:

Founded in Nogales, Arizona, in 1944, the Fresh Produce Association of the Americas has grown into one of the most influential farm groups in the United States. Today, FPAA provides a powerful voice for improvement and sustainability, serving the needs of over 100 North American companies involved in the growth, harvesting, marketing, importing and distribution of Mexican products.

About Agtools:

www.ag.tools Agtools, Inc. – winner of a Microsoft Machine Learning and AI award – is a growing SaaS business intelligence solutions company that improves efficiency within the global food and agriculture supply chain. At one billion transactions per second, agtools® offers a solution to the challenge of accessing the real-time data needed for short- and long-term business decisions that are causally linked to revenue, costs and overall efficiency. The company offers data and analytics to farmers, buyers, distributors, retailers, government agencies, finance companies and other stakeholders to manage volatile and high-speed product categories. Agtools® harnesses endless industry knowledge to improve results. The company is headquartered in Orange, California.


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