Toyota wants to lead the way in CO2 reduction as well as sales

The Toyota RAV4 was the second best-selling car in May, with a hybrid electric mix of 46%.

Damien O’Carroll

The Toyota RAV4 was the second best-selling car in May, with a hybrid electric mix of 46%.

Toyota New Zealand not only wants to lead the vehicle market in terms of sales, but also in terms of reducing CO2 emissions across the entire fleet.

“Our responsibility as a market leader extends beyond the sale of cars,” said Neeraj Lala, CEO of Toyota New Zealand. “This extends to sustainability, meeting the mobility needs of Kiwis to help them move freely and contributing to the communities in which we operate.”

“It goes beyond the simple introduction of low-emission products, it is also the journey towards mobility and car-sharing technologies, the development of the hydrogen economy and the contribution of technological innovation. to alternative sectors such as the thriving maritime industry through our longstanding relationship with Emirates. New Zealand team.


May was another good month for new passenger vehicle registrations, but utes continue to languish due to the introduction of clean car fees.

Toyota reported strong sales for May 2022, with the top two models of the month being the Hilux and the RAV4. The brand remained the overall market leader in May with a market share of 23% (3074 units), while year-to-date figures put it in second place with 15% market share behind the 17% of Mitsubishi.

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“We are not complacent in our bid for market leadership for a 35th consecutive year as we begin to see our vehicle production return amid a global supply chain disruption,” Lala said.

The bZ4x is expected to arrive this year as Toyota's first battery-electric vehicle.


The bZ4x is expected to arrive this year as Toyota’s first battery-electric vehicle.

“However, it is equally important to Toyota’s business continuity that we continue to electrify our fleet and ensure our carbon footprint for new vehicle sales is on a downward trajectory to meet our emissions target.”

Toyota sold 3,156 new vehicles in May (including Lexus sales), with an electrification mix of 34%. Since the start of the year, CO2 emissions from new vehicle sales for the two brands have amounted to 162 g/km.

Lexus as a standalone brand for the month of May recorded 84% electrification of sales and average emissions of 102g CO2 per kilometer.

As Toyota strives to continue electrifying its fleet, Lala wants to ensure deliveries happen as soon as possible.

“I recognize that some of our customers have been waiting for their vehicles for a long time and I apologize for the delays. I remain very optimistic that together with our loyal customers, we will achieve a record number of sales this year.”

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