Social Token Platform Rally Hires Novi Chief Legal Officer As Meta’s Crypto Drain Continues

Social token platform Rally has hired Rob Collier, former head of Meta’s Novi’s consumer legal department, as legal counsel, the project announced Thursday.

The hiring of Collier is the latest in a series of additions to Rally’s leadership team. The company brought in Bremner Morris of Patreon to lead the company as CEO after Kevin Chou left. Chou is working on another project in the digital asset market.

While Collier worked at Novi, he managed a team of product advisers who worked on the launch of Novi’s crypto wallet. Novi’s wallet went live in a beta earlier this year through a partnership with Paxos. Collier also explored the opportunities for Meta to enter the NFT market during her time with the company.

Collier joins Rally at a period of project growth, which is helping artists and other types of creators launch blockchain-based tokens tied to that person’s social capital. The project offers a toolkit that allows creators to use tokens to interact with their fan base.

The project has partnered up with United Talent Agency, an agency that represents clients like Demi Lovato, Seth Rogan and Harrison Ford. The deal provides a pipeline of new creators for Rally and has “boosted business”, according to a spokesperson.


To some extent, Collier’s departure shows the uncertainty that hangs over Novi. It also follows that of several other key people at Meta – formerly known as Facebook – and its blockchain and crypto efforts in particular.

David Marcus, who heads the company overseeing Novi, announced last month that he would be leaving the company at the end of the year. In September, The Block reported that cLabs hired Eric Nakagawa from Novi at Facebook, where he was in charge of open source strategy.

Investment firm Andreessen Horowitz (a16z) announced earlier this month that it has invested in Mysten Labs, a blockchain and Web3 development company co-founded by four former Meta employees.

Former Anchorage engineers Riyaz Faizullabhoy and Nassim Eddequiouaq, both of whom were previously hired to work on security and blockchain infrastructure at Meta, joined a16z Crypto in October.

© 2021 The Block Crypto, Inc. All rights reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial or other advice.

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