Aura expands intelligent security platform with new features
AI-based smart grid identifies new malicious sites in near real-time and helps protect consumers from network-level online threats
South by Southwest (SXSW) – Aura, the leader in intelligent consumer security, today unveiled the next phase of its platform, which includes new capabilities powered by advanced machine learning technology to protect consumers against unexpected web exploits. Part of Aura’s Safe Browsing Toolkit, new “intelligent network” capabilities quickly identify and block new malicious websites at the network level so consumers can bank, browse and shop online more securely and privately.
“As we spend more time online, cybercriminals are working overtime to steal our information through dangerous websites with malware or phishing scams,” said Hari Ravichandran, Founder and CEO of Aura. “Unfortunately, consumers have lost the ability to trust that their online interactions will not endanger them or their families. With the introduction of our Smart Network technology, Aura’s intelligent security platform delivers on its promise of providing proactive digital protections to consumers.
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Malicious Internet activity continues to threaten Americans’ economic security, with FBI reporting more than $4.2 billion lost to online crime in 2020. With today’s online protection, the time between the appearance of an online threat and when protection is available to individuals can be weeks to months. Aura Smart Network enables the identification of risky domains much faster than existing monitoring solutions and can enable the detection of zero-day threats with greater speed.
Smart Network is a key step in the company’s development of an intelligent security platform that enables predictive, personalized and autonomous consumer protection. By aggregating and analyzing public and proprietary data, it can identify web traffic patterns and evaluate web data in near real time. Protection is at the network level for increased coverage and accuracy to protect users from risky domains before the rest of the world knows they are at risk.
“Aura’s proactive and personalized approach to online security puts the consumer first, detecting and responding to threats such as fraud and malware before they can have an impact,” said declared Zulfikar Ramzanchief scientist and CEO of Aura Laboratories. “Effectively harnessing the power of machine learning and AI is an important step into the future of consumer safety. This is the first step in our journey to become a truly intelligent platform that provides unprecedented online protection for consumers. ”
Along with the VPN, Safe Browsing is part of Aura’s online security feature. Customers will begin to see the rollout of these new Smart Network features through the Aura app for iOS and Android starting today, with other operating systems to follow to help protect consumers on all their devices, platforms, applications and browsers.
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