Advancing your data protection and backup strategy is key to surviving the dynamic data-driven economy

Data is the new oil, said one sane soul. The only difference is that the oil will run out in a few years. On the other hand, data continues to accumulate exponentially. With over 50% of the world’s population using smartphones and digital devices, with new additions daily, data is being generated in large volumes.

We walk, talk, eat, drink and breathe data. We constantly leave behind our digital footprint. More than that, as we interact with online platforms and indulge in digital channels. What most of us don’t notice, let alone understand, are the hidden dangers and sneaky threats we unwittingly invite. We mostly ignore growing platforms that use AI+ data to understand our choices and understand our preferences and use our personal information to further their marketing agenda.

As digital citizens, it is high time we all realized the importance of data protection. It’s not just about data backup and restore methods, but also about free businesses from digital slavery. It’s the ability to decide what data should be stored, how it should be used, and to ensure that it doesn’t make us slaves to hardware and shackled by software. It is not just individuals who are oblivious and unprotected. Over 90% of small and medium-sized retail and distribution businesses are unaware of the impact of data protection.

According to a global survey conducted by a cybersecurity firm, 57% of organizations experienced unexpected service interruptions last year due to data loss. The results also revealed that while 91% of individual backup data and devices, 68% still lose data due to hardware or software failures, outdated backups, power fluctuations, theft, or accidental deletion. Backup methods are not regular and sometimes even a day or weeks are lost due to manual methods.

Corporate protection of religious data is an idea whose time has come. Here are five best practices that businesses, large and small, should adopt for the protection and privacy of their data:

  1. Data protection is about empowering the owner of the data. It gives businesses the freedom and choice of what data to store and how. It requires explicit consent and a clear privacy policy on how data is consumed or shared.
  2. Give 100% ownership of the data to the customer. Business-critical data should be protected with multi-factor authentication where only the business owner has access to the database, which is a machine-generated unique key. Invest in SaaS-based backup/recovery solutions. One of the biggest risks of not securing data is losing customer credibility and trust.
  1. The government must enforce data protection laws and regulations, such as the Data Protection Bill and GDPR, and businesses must be 100% compliant. Companies need to set regulations on data usage. Invest time and effort in educating and training employees and staff.
  1. Companies can identify a data protection officer whose role is to understand vulnerabilities, identify these areas and ensure that data is protected. Their purpose is to protect the interests of the customer (a custodian of the customer), to educate and raise awareness about data sharing.
  1. Finally, learn how to review the data consent policy. Check and verify with providers how their data is being used, understanding the risk. Data sharing is about establishing a level playing field for healthy competition. Invest correctly.

On this World Backup Day, businesses need to understand and commit to the importance of data backup and enjoy the freedom to share data in a secure environment. It’s high time the world moved from celebrating Backup Day to backing up daily!



The opinions expressed above are those of the author.


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