Adrian reviews meeting dates at the start of the Main Street process

ADRIAN – A multi-step, multi-faceted process to achieve certification with the Michigan Main Street Coordination Program begins November 30 for the Town of Adrian.

On October 28, Governor Gretchen Whitmer and the Michigan Economic Development Corp. announced that Adrian, along with Coldwater and Rogers City, have been selected to participate in Michigan Main Street’s Select Level program.

As part of the Select Level, these communities will receive five years of technical assistance from MEDC with a focus on revitalization strategies designed to attract new residents, business investment, economic growth and job creation to their communities. central business districts.

Adrian, Coldwater and Rogers City join 24 other communities already participating in the Main Street program. In Lenawee County, Blissfield has been involved in the Main Street program for several years. Blissfield is at the Master level, which is the step after Select. Master-level services are starting to focus on the strategy and sustainability of redevelopment efforts.

Dusty Steele, chairman of the board of directors of the Downtown Development Authority of Adrian, briefed the City of Adrian Commission on Monday on upcoming meeting dates and steps to take for the city to officially embark on the Main program. Street.

The November 30 meeting is expected to be postponed to December 1. These two meeting dates will kick off the “baseline assessment and identification of the transformation strategy”. In other words, the city will become familiar with the Michigan Main Street approach and be able to speak with stakeholders and business owners to discuss perspectives and visions for Adrian’s downtown revitalization.

Community input, market intelligence and transformational strategy identifications are things that need to be addressed during the opening stages of the process, Steele said.

The official start of the transformation strategies would take place on February 22 and 23.

The Adrian Junior Majorettes, a free program for ages 9 and up, perform on the first Fridays of August 6 in downtown Adrian.

Once the identification responsibilities, site visits and base plans and transformation strategy have been completed, the National Main Street Center will provide a written report of the findings within one month. The Michigan Main Street team will work with Adrian DDA / Main Street board members and confirm the other two Main Street implementation meeting dates to be set as Adrian enters his first year. as a Michigan Main Street community.

“I think it adds a big element to us as a city,” Steele told the city commission. “Being part of the Main Street program will make us money, let’s be frank about it. It gives us a chance to access the funds we need.

Michigan Main Street (MMS), according to a MEDC flyer, helps Michigan communities who wish to revitalize and preserve their traditional shopping district. To achieve this, the Main Street communities are implementing a four-point approach: comprehensive community-based strategies, encouraging economic development and historic preservation.

“The program aims to create communities characterized by economically vital and vibrant commercial districts and city centers,” the MEDC leaflet said, “thereby developing attractive places that make the state stronger economically and culturally diverse.”

Steele said there will be expectations set by MMS and Main Street America, which Adrian’s DDA / Main Street committee will need to meet throughout the process.

“It means (our members) getting into the community and being practical,” Steele said.

When the October 28 announcement was made, a press release said the board of directors of Adrian’s Downtown Development Authority had shown “increased commitment and commitment to the Main Street approach through the transition. of its operation under the four points “. The downtown district has benefited from significant investment and there are many continued investment opportunities that will lead to its revitalization in the future, the statement added.

A committee composed mostly of DDA members continues to interview potential candidates for the post of Principal Street Director. City administrator Greg Elliott said the city expects the position to be filled and ready to go by the end of the year, ideally.

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